Are you prepared to add 30 new premium cases per cataract surgeon next year—just to stay even? Many practices aren’t, and that means they’ll suffer an average reimbursement cut of $95,000 per surgeon. Why? CMS plans to slash cataract reimbursement by about 15 percent beginning January 1st, 2020.
Internal marketing—marketing to your existing patients—will increase per-patient revenue
To make up the difference, you must find new sources of revenue or new ways to maximize the reimbursement you’re already earning using the same resources. But there is a way to make up the difference, and it’s right there in your practice, already available to you. Internal marketing—marketing to your existing patients—will increase per-patient revenue, and it’s less expensive than acquiring new patients.
Your cataract patients chose your practice for a reason. Smart internal marketing can help convert more of those patients to premium cases, in less time. Low risk. Low cost. High return. You can jump-start your internal marketing with Surgiorithm. Want to see how?