Internal marketing is one way to do this. It's more efficient and less costly to market to patients who are already part of your practice.
Many #ophthalmologists are nervous to talk about pricing with patients. Don't be, says Dr. Cynthia Matossian in @OphthTimes. Physicians should at least mention pricing, but leave the details for another staff member. More tips here: https://bit.ly/2SF2uVJ
The first step in improving patient satisfaction with premium #IOLs is setting expectations. The patient education process is so important. When it takes place before the #cataract consultation, patients have enough time to weigh their options. https://bit.ly/39f3qqG